Google Vehicle Listings Program

Google Vehicle Listings Program

Google is currently piloting a new feature on the Google Business Profile called Vehicle Listings, which offers users the ability to search, filter and easily learn more about a dealership’s vehicle listings, all within the Google Business Profile. The Vehicle Listings inventory information is fed to the Google Business Profile through approved Google pilot partners. Since many of Mazda’s Digital Certified Program partners are approved Google pilot partners, Mazda is launching a national program to give dealers the opportunity to also pilot this new Google feature.

It’s important to understand that since the program is supporting a feature that is in a pilot stage, it is possible that the functionality, user experience, or access to performance data changes.

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A La Carte

$95 or Less Packages

Includes Vehicle Listings support only


Varied Pricing

Includes Vehicle Listings & other product offerings

Free with Service


Vehicle Listings offered for free for dealers subscribed to certain product offerings

A La Carte Providers

Packages are $95 or less and include Vehicle Listings support only

Bundle Providers

Includes Vehicle Listings & other product offerings

Free with Service Providers

Vehicle Listings offered for free for dealers subscribed to certain products


The Sales-obsessed Partner You Need

Feature your live inventory directly on Google search engine results pages.

Let car shoppers searching for your Mazda dealership browse availability, pricing, and key vehicle information all within your Google Business Profile. Seamlessly updated on a daily basis from your dealership’s website inventory, shoppers will be able to:

  • Search inventory
  • Filter by category
  • Browse in a carousel
  • View individual listings

without ever leaving the Google search engine results page. And once they are ready to take the next step, they can view the exact model they want on the dealership site or call the dealership directly.

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Be the Dealerhip other Dealers chase. Take the Lead.

Google has chosen Ansira as one of their exclusive partners to pilot their Google Vehicle Listings solution, which surfaces vehicle inventory directly on Google’s search engine results page, via the Google Business Profile. Local shoppers can easily discover a dealer's inventory, search and filter that inventory, and view key features about each vehicle. This is a great way for potential customers to do research on vehicles at your dealership. This program is being piloted by only a handful of partners, and Sincro is proud to be one of those exclusive partners. Because this is a pilot with Google, Sincro offers Google Vehicle Listings at NO CHARGE to Dealers. When comparing providers, be sure to confirm whether they are an approved Google Pilot Partner, or if you are being charged a monthly fee because they have a chosen an outside relationship.

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CarNow’s mission is to create a simple, real-time experience that streamline dealership operations and facilitate the transaction between dealers and their clients. CarNow partnered with Google to assist with displaying your cars-for-sale inventory on Google Search.

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Dealer eProcess

Let People Shop Your Inventory As Soon As They Google Your Name!

Let Dealer eProcess help showcase your vehicle listings directly on your Business Profile, allowing users to filter, search, and browse the vehicle listings feature, directing more customers to your dealership. The Dealer eProcess Vehicle Listings solution offers full integration of VDP linking and tracking capabilities with call tracking and Google Analytics, along with Google’s trackable VDP sessions, calls, and messages. Through the DEP dashboard dealers then have access to pull all data and analytics into ONE dashboard for easy viewing and gaging their ROI!

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Dealer Inspire

Dealer Inspire (DI) is an innovative technology and digital marketing company dedicated to future-proofing local dealerships. Our industry-leading support team and modern solutions empower dealers to sell and service more vehicles, more efficiently through one connected platform. From search to signature, our tech and our team make automotive retail faster, easier, and more profitable for our dealer partners.

Your Business Profile on Google is a critical place to optimize for local, low-funnel car buyers (and service customers) actively searching for dealerships like you. Now with Google’s new Vehicle Listings feature, you can enhance your profile with interactive inventory listings that hook shoppers from the search engine and drive them directly to your website.

As part of a holistic local search strategy, this feature is available at no cost for Dealer Inspire SEO customers.

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DealerOn’s comprehensive digital marketing suite combines the three most important digital marketing levers (Website, SEO, and SEM) into a single comprehensive digital marketing platform. DealerOn’s data-driven, end-to-end optimization system not only provides Mazda dealers with the highest ROI of any solution, but also gives them the data transparency they need to confidently reinvest and grow their business through their digital marketing.

DealerOn has teamed up with Google to give you the opportunity to display your inventory on your Business Profile on Google. People searching for you by dealership name will be able to see availability, pricing, and key information about your inventory for sale — all directly on Google!

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Force Marketing

We execute marketing that moves your business forward.

Force Marketing has been selected and approved by Google to give you the opportunity to surface your cars-for-sale inventory directly on Google Search, bringing the functionality of your website straight to your Business Profile. People searching for you by dealership name will be able to see availability, pricing, and key information about the vehicle listings -- all directly on Google! Customers can filter through your New & CPO inventory and easily inquire with clear Call to Action buttons, making your Business Profile a “digital storefront”. Working with Force Marketing is easy, turnkey, and measurable!

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Revolutionize your customer experience.

Gubagoo is the leading provider of advanced digital messaging, marketing, and communication solutions for automotive dealerships and OEMs. Our fully managed, omni-channel live messaging service instantly connects consumers to dealerships anytime and anywhere through live chat, text, video, and Messenger, converting high quality leads and appointments for dealerships 24/7/365.

We have partnered with Google to give you the opportunity to display your cars-for-sale inventory directly on Google Search. People searching for your dealership will be able to see availability, pricing, and key information about the vehicle listings -- all directly on Google.

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L2T Media

L2TMedia is excited to offer Vehicle Listings to Mazda dealers!

L2T’s AutoQuityTM technology sets up a feed to pull your current inventory and deliver inventory details to Google to publish on your Google Business Profile. Give your dealership the opportunity to share your daily inventory with Google users on Google Search and on your Business Profile. With Vehicle Listings, users can:

  • Search and filter your current inventory
  • Learn more about the vehicles you have for sale
  • Get directed to your website’s Vehicle Detail Pages
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Google’s Vehicle Listings is an easy and efficient way to highlight your inventory to potential customers while they are searching for the right vehicle or dealership on Google. Google Vehicle Listings does this by showing your inventory within your Google Business Listing allowing Google to better match your dealership to customers by what they are searching for. Drive more conversions from Google and your website by highlighting your inventory and their most popular features on your Google Business Listing with Google Vehicle Listings.

Bring your current inventory in front of more shoppers, and within a single click, by showcasing your inventory within your Google Business Listing.


  • New, Used, & CPO highlighted on mobile and desktop Google Business Listings
  • Daily inventory refresh to ensure accurate information shown on Google
  • Vehicle pricing, mileage and features included in your inventory listing
  • Tracking implemented to trace traffic and leads back to Google Vehicle Listings
  • Call tracking supported
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Sokal + Mazda Partnership = Transparency, Performance & Trust

Google users can see what’s in your local inventory through your Google Business Profile (formerly Google My Business), enabling you to promote every make and model you have available at your dealership. By activating live inventory, Google users can search, filter, and easily learn more about the cars you have for sale - giving your dealership extra visibility. When the user shopper finds their perfect vehicle and wants more information, they will be taken directly to the vehicle description page creating a seamless transition from Google to your website.


  • Drive organic and local traffic directly to your dealership website
  • Automated inventory listings are updated several times a day
  • Accurate inventory integration from your website ensures sold vehicles are removed promptly, new inventory is added quickly, and images and pricing reflect the most up-to-date information that shoppers will see on your website
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Team Velocity

We’re the Team that creates Velocity for your dealership.

Team Velocity empowers clients to execute intelligent marketing across online and offline channels through their customer experience platform (CXP), Apollo. Apollo is a CXP with a suite of integrated technology applications that make, manage, and measure frictionless consumer experiences from the initial engagement to a final transaction.

With Google’s “Vehicle Listings” feature, Apollo Ads will ensure your new and pre-owned inventory is listed on your Google Business Profile, giving online shoppers an instant preview of the cars available on your lot. Google users can then search, filter, and easily learn more about vehicle listings, further directing customers to your dealership. Every listing includes pricing, vehicle details, key features and imagery. Plus, the listings are automatically updated to reflect any changes in inventory

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