All-New Mazda Digital Certified Program Overview

The Mazda Digital Certified Program (MDCP) has been further enhanced to provide industry-leading certified digital providers and turnkey packages to Mazda dealers. Please see the below resources for additional information.



Your dealership’s website is the first glimpse into your showroom for many potential buyers. Ensure your website offers the best consumer experience across all device types. Choose from a variety of high-quality Website providers, who have integrated with Mazda content to ensure each page has relevant information that produces an exceptional user experience, while allowing flexibility and customization to differentiate your store from others.

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Digital Advertising

Generate more website traffic with a fresh, innovative approach to digital advertising. Dealers can choose from a selection of industry leading providers that have coordinated their digital marketing strategy across paid search, retargeting, paid social, video and display advertising with national and regional strategies and promotions.

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Website Tools

Improve your website conversion and generate more website leads by participating in the digital tools offered through this program. These tools help provide your consumers with additional information while increasing engagement and conversions on your website.

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The Mazda Dealer Online (MDOL) Program manages all brand and 3rd party leads. Our eLead platform is integrated with over 15 popular CRM systems to help you review your performance. All lead metrics can be viewed in the Mazda Digital Analytics dashboard.

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