Trade-In Program


Through the Mazda Digital Certified Program (MDCP), you can integrate trade-in tools into your website to drive more engagement and give your shoppers the information they need without having to leave your website.

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Car and Driver

Put the power of Car and Driver’s shopping tools to work on your website with the newly designed Trade-In tool powered by Black Book and Credit Score powered by Equifax. Car and Driver Trade-In uses industry-leading Black Book appraisal values, delivering you transaction price flexibility and more realistic trade-in expectations for shoppers. Credit Score provides shoppers their actual score via a soft pull (no SSN or DOB required and no impact to credit). Generate qualified, low funnel leads, while providing valuable information to your shoppers in a streamlined experience from the most trusted brand in automotive.


Kelley Blue Book

Founded in 1926, Kelley Blue Book is the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Our flexible LeadDriver trade-in tool integrates trusted Kelley Blue Book trade-in values directly into your dealer site. LeadDriver gives car shoppers the information they need, a Trade-In-Value, while providing dealers a robust lead that includes data on the shopper’s trade-in and Vehicle of Interest as well as their contact information.