Mazda Third-Party Leads Program
Mazda is excited to announce the new Mazda 3rd Party Lead Program. The new program allows dealers more flexibility in the leads they receive and aims to improve 3rd party lead quality. Dealers will be able to monitor progress and leverage sales data from Mazda Digital Analytics Dashboard to target high performing zip codes and optimize the number of leads they receive.
The Mazda 3rd Party Lead Providers include:
- Kelley Blue Book - $12/lead
- Cars.com/Newcars.com LLC - $14/lead
- Buyerlink - $14/lead
Benefits include:
- Provider Performance - providers will be continuously monitored for optimal performance within the program
- Lead Caps - dealers can control the number of leads they receive
- Territory Customizations - dealers can adjust the zip codes from which they receive leads
FOR THIRD PARTY LEAD PROVIDER CHANGES OR ZIP CODE EXCLUSIONS: Please visit Retailer Tools within the Mazda Analytics Dashboard via OneMazda. For any questions, please reach out to the MDCP Dealer Support Team by emailing info@mazdadigitalcertified.com or calling 1-844-683-3151.